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<channel>
	<title>practice & Theory</title>
	<link>http://www.practiceandtheory.com</link>
	<description>practice & Theory</description>
	<pubDate>Mon, 07 Nov 2011 14:45:45 +0000</pubDate>
	<generator>http://www.practiceandtheory.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Beck's Vier Weekender Promo</title>
		<link>http://www.practiceandtheory.com/Beck-s-Vier-Weekender-Promo</link>
		<comments>http://www.practiceandtheory.com/following/practiceandtheory.com/Beck-s-Vier-Weekender-Promo</comments>
		<pubDate>Mon, 07 Nov 2011 14:45:45 +0000</pubDate>

		<dc:creator>practice &#38; Theory</dc:creator>
		
		<category><![CDATA[motion, music]]></category>

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		<description>

Promotional video for the Beck's Vier Rhythm Weekender.
Thanks to Cid for the V.O. and Rizm for the Cuts! More here...</description>
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	</item>
		
		
	<item>
		<title>Beck's Vier Rhythm Weekender</title>
		<link>http://www.practiceandtheory.com/Beck-s-Vier-Rhythm-Weekender</link>
		<comments>http://www.practiceandtheory.com/following/practiceandtheory.com/Beck-s-Vier-Rhythm-Weekender</comments>
		<pubDate>Mon, 07 Nov 2011 14:40:51 +0000</pubDate>

		<dc:creator>practice &#38; Theory</dc:creator>
		
		<category><![CDATA[ digital, print, motion, music]]></category>

		<guid isPermaLink="false">2179416</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/8186/2179416/weekender05_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/2179416/weekender05_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/2179416/weekender06_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/2179416/weekender06_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/2179416/weekender07_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/2179416/weekender07_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/2179416/weekender04_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/2179416/weekender04_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/2179416/weekender11_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/2179416/weekender11_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/2179416/weekender03_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/2179416/weekender03_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/2179416/weekender02_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/2179416/weekender02_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/2179416/weekender01_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/2179416/weekender01_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/2179416/weekender10_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/2179416/weekender10_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/2179416/weekender09_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/2179416/weekender09_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/2179416/weekender08_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/2179416/weekender08_o.jpg" align="left" /&#62; 
Identity and concept development for the Beck's Vier Rhythm Weekender. We produced all event artwork, posters, brochure, website, promo video and live/prerecorded visuals at the events. Check the promo video.</description>
		<wfw:commentRss></wfw:commentRss>

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	<item>
		<title>ABSOLUT Fringe 2011</title>
		<link>http://www.practiceandtheory.com/ABSOLUT-Fringe-2011</link>
		<comments>http://www.practiceandtheory.com/following/practiceandtheory.com/ABSOLUT-Fringe-2011</comments>
		<pubDate>Mon, 08 Aug 2011 12:06:31 +0000</pubDate>

		<dc:creator>practice &#38; Theory</dc:creator>
		
		<category><![CDATA[digital]]></category>

		<guid isPermaLink="false">1632318</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/8186/1632318/_fringe.jpg" border="0" width="640" height="640" width_o="640" height_o="640" src_o="http://payload.cargocollective.com/1/0/8186/1632318/_fringe_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/1632318/_fringe2.jpg" border="0" width="640" height="640" width_o="640" height_o="640" src_o="http://payload.cargocollective.com/1/0/8186/1632318/_fringe2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/1632318/_fringe3.jpg" border="0" width="640" height="640" width_o="640" height_o="640" src_o="http://payload.cargocollective.com/1/0/8186/1632318/_fringe3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/1632318/_fringe4.jpg" border="0" width="640" height="640" width_o="640" height_o="640" src_o="http://payload.cargocollective.com/1/0/8186/1632318/_fringe4_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/1632318/_fringe5.jpg" border="0" width="640" height="640" width_o="640" height_o="640" src_o="http://payload.cargocollective.com/1/0/8186/1632318/_fringe5_o.jpg" align="left" /&#62; We were delighted to be working once again with the Fringe team for the 2011 ABSOLUT Fringe festival website. The site interface was designed by StudioAad and we integrated with Red61 using their ticketing API to allow the online booking and payments of tickets.

Loads on at the festival, check it out at www.fringefest.com</description>
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	<item>
		<title>Fundit.ie Crowdfunding Website</title>
		<link>http://www.practiceandtheory.com/Fundit-ie-Crowdfunding-Website</link>
		<comments>http://www.practiceandtheory.com/following/practiceandtheory.com/Fundit-ie-Crowdfunding-Website</comments>
		<pubDate>Tue, 28 Jun 2011 08:17:19 +0000</pubDate>

		<dc:creator>practice &#38; Theory</dc:creator>
		
		<category><![CDATA[digital]]></category>

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		<description>&#60;img src="http://payload.cargocollective.com/1/0/8186/1417668/fi_03_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/1417668/fi_03_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/1417668/fi_04_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/1417668/fi_04_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/1417668/fi_01a_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/1417668/fi_01a_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/1417668/fi_02a_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/1417668/fi_02a_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/1417668/fi_05_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/1417668/fi_05_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/1417668/fi_06_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/1417668/fi_06_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/1417668/fi_07_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/1417668/fi_07_o.jpg" align="left" /&#62; We worked with Business to Arts and StudioAad to develop Ireland's first crowdfunding website www.fundit.ie.  Business to Arts came up with the idea, StudioAad did an amazing job on the identity and design and we burned the midnight oil to make this technically complex site work.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Wanted </title>
		<link>http://www.practiceandtheory.com/Wanted</link>
		<comments>http://www.practiceandtheory.com/following/practiceandtheory.com/Wanted</comments>
		<pubDate>Thu, 23 Jun 2011 00:02:25 +0000</pubDate>

		<dc:creator>practice &#38; Theory</dc:creator>
		
		<category><![CDATA[motion, music]]></category>

		<guid isPermaLink="false">1632299</guid>
		<description>Snippets of visuals produced for De La Soul, Mos Def and Madlib as part of the Wanted Festival </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Joyous Exaltation</title>
		<link>http://www.practiceandtheory.com/Joyous-Exaltation</link>
		<comments>http://www.practiceandtheory.com/following/practiceandtheory.com/Joyous-Exaltation</comments>
		<pubDate>Wed, 22 Jun 2011 21:42:22 +0000</pubDate>

		<dc:creator>practice &#38; Theory</dc:creator>
		
		<category><![CDATA[motion, music]]></category>

		<guid isPermaLink="false">530584</guid>
		<description>

Video for The Whitefield Brothers "Joyous Exaltation"

pageTracker._trackPageview("/exaltation"); 
</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Posters</title>
		<link>http://www.practiceandtheory.com/Posters</link>
		<comments>http://www.practiceandtheory.com/following/practiceandtheory.com/Posters</comments>
		<pubDate>Wed, 22 Jun 2011 21:35:44 +0000</pubDate>

		<dc:creator>practice &#38; Theory</dc:creator>
		
		<category><![CDATA[print, music]]></category>

		<guid isPermaLink="false">1631650</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/8186/1631650/poster1_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/1631650/poster1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/1631650/poster19_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/1631650/poster19_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/1631650/poster18_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/1631650/poster18_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/1631650/poster17_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/1631650/poster17_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/1631650/poster16_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/1631650/poster16_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/1631650/poster15_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/1631650/poster15_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/1631650/poster14_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/1631650/poster14_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/1631650/poster13_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/1631650/poster13_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/1631650/poster12_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/1631650/poster12_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/1631650/poster11_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/1631650/poster11_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/1631650/poster10_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/1631650/poster10_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/1631650/poster9_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/1631650/poster9_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/1631650/poster8_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/1631650/poster8_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/1631650/poster7_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/1631650/poster7_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/1631650/poster6_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/1631650/poster6_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/1631650/poster5_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/1631650/poster5_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/1631650/poster4_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/1631650/poster4_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/1631650/poster3_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/1631650/poster3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/1631650/poster2_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/1631650/poster2_o.jpg" align="left" /&#62; Selection of  gig posters produced for ChoiceCuts</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>The P.C. Guys</title>
		<link>http://www.practiceandtheory.com/The-P-C-Guys</link>
		<comments>http://www.practiceandtheory.com/following/practiceandtheory.com/The-P-C-Guys</comments>
		<pubDate>Wed, 22 Jun 2011 20:48:16 +0000</pubDate>

		<dc:creator>practice &#38; Theory</dc:creator>
		
		<category><![CDATA[identity]]></category>

		<guid isPermaLink="false">1631381</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/8186/1631381/PCGUYS1_640.jpg" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/1631381/PCGUYS1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/1631381/PCGUYS5_640.gif" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/1631381/PCGUYS5_o.gif" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/1631381/PCGUYS4_640.gif" border="0" width="640" height="640" width_o="669" height_o="670" src_o="http://payload.cargocollective.com/1/0/8186/1631381/PCGUYS4_o.gif" align="left" /&#62; A simple and direct identity system for The P.C. Guys </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Onra "The One" Video</title>
		<link>http://www.practiceandtheory.com/Onra-The-One-Video</link>
		<comments>http://www.practiceandtheory.com/following/practiceandtheory.com/Onra-The-One-Video</comments>
		<pubDate>Fri, 17 Jun 2011 23:27:54 +0000</pubDate>

		<dc:creator>practice &#38; Theory</dc:creator>
		
		<category><![CDATA[motion, music]]></category>

		<guid isPermaLink="false">474370</guid>
		<description> pageTracker._trackPageview("/Onra-The-One-Video");
Video for Onra's "the One" featuring T3 from Slum Village.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>All City L.A. Series</title>
		<link>http://www.practiceandtheory.com/All-City-L-A-Series</link>
		<comments>http://www.practiceandtheory.com/following/practiceandtheory.com/All-City-L-A-Series</comments>
		<pubDate>Fri, 17 Jun 2011 23:26:48 +0000</pubDate>

		<dc:creator>practice &#38; Theory</dc:creator>
		
		<category><![CDATA[print, music]]></category>

		<guid isPermaLink="false">360602</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/8186/360602/_lafront2.jpg" border="0" width="640" height="643" width_o="640" height_o="643" src_o="http://payload.cargocollective.com/1/0/8186/360602/_lafront2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/360602/_laback2.jpg" border="0" width="640" height="643" width_o="640" height_o="643" src_o="http://payload.cargocollective.com/1/0/8186/360602/_laback2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/360602/_lafront1.jpg" border="0" width="640" height="643" width_o="640" height_o="643" src_o="http://payload.cargocollective.com/1/0/8186/360602/_lafront1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/360602/_laback1.jpg" border="0" width="640" height="643" width_o="640" height_o="643" src_o="http://payload.cargocollective.com/1/0/8186/360602/_laback1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/360602/progressss.jpg" border="0" width="640" height="643" width_o="640" height_o="643" src_o="http://payload.cargocollective.com/1/0/8186/360602/progressss_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/360602/progress.jpg" border="0" width="640" height="643" width_o="640" height_o="643" src_o="http://payload.cargocollective.com/1/0/8186/360602/progress_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/8186/360602/progtress.jpg" border="0" width="640" height="643" width_o="640" height_o="643" src_o="http://payload.cargocollective.com/1/0/8186/360602/progtress_o.jpg" align="left" /&#62; 
pageTracker._trackPageview("/All-City-L-A-Series");</description>
		<wfw:commentRss></wfw:commentRss>

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